They are also absolutely shameless about lying and feel no obligation to stick to facts or data, but rather appeal to and cultivate ignorance, binary thinking, fear, us-versus-them thinking, and scapegoating. In short, their propaganda is more effective because they lean into it being propaganda.
I really encourage you to avoid the language of "they" and "we." It's a discussion, and it doesn't need to be an attack of which you are putting yourself on a side, or as you put it, binary thinking. As written I can't know if you are talking about either the right or left.