I have way too many family members and associates like that. "Family First" has the same ominous ring to me too. At least, in the given scenarios. Would you agree it's less ominous, maybe even noble, when shit hits the fan though?

I think they're easily convinced we're living in constant state of war, even on a slow Tuesday at Costco. The propaganda they often parrot would seem to suggest it.

Or maybe they see there are scenarios that is considered noble, and generalize it to be the case for all scenarios. The people I know like that also have a habit of over-generalizing every aspect of life. Cliches, aphorisms, etc. are a huge part of their vocabulary, but they are rarely applied in the original spirit of the sayings.