This is just marketing. It doesn't even say if you will get any money back or how much. There is a form asking you how much you overpaid, and stating maybe you will get something back. Surely they could come out and say how much they raised prices due to tariffs and promise a refund with proof of purchase? Maybe they felt that number was too small to make for a good marketing stunt?

Mostly this is just an attempt at raising their brand's profile by printing insults (demented, pedophile, etc), and obscenities (fucking, dumbass, etc) directed at Trump (a popular thing to do).