At least investors like Amazon can afford to lose their investment ($50 billion). That would be like a normal person losing a few thousand dollars. It hurts, but life would go on.

That's why there's been such a massive effort to position LLMs as critical to national security. If they can make themselves big enough and critical enough (even in just perception) to the government they won't let them fail. They'll let individuals lose their livelihoods of course, since it's rugged individualism for all of us lowley normal people. But corporate socialism will keep the big players afloat.