It is so clearly being used to a much greater and more deliberate degree during this administration. Pretending otherwise is foolish

> "I learned the word a week ago therefore it is new."

This isn't true, and there's no need to flame and be disingenuous.

> The term—and its use in the now-Department of War—dates back to the late 80s.

Maybe you can provide evidence instead of restating the same claim that sibling comments to mine have made?

I've already admitted that it wasn't invented by Hegseth. My claim is that he is popularizing it. In fact, your comment further down agrees with this:

> It really isn't—it's all perception. Hegseth has a much more outgoing and public persona so it's more visible. Heck, can you even name the last 5 Secretaries that preceded him? I can't.

As you say, he has a much more public persona - as does his jingoistic rhetoric.