>driven by values

Would the people who have invested in the company like that? Or would they like the company to make some money? Are they going to piss off their investors by being "driven by values"?

I mean, please explain it to me how "driven by values" can be done when you are riding investor money. Or may be I am wrong and this company does not take investments.

So in the end you are either

1. funding yourselves, then you are in control, so there is at least a justification for someone to believe you when you say that the company is "driven by values".

2. Or have taken investments, then you are NOT in control, then anyone who trusts you when you say the company is "driven by values", is plain stupid.

In other words, when you start taking investment, you forego your right to claim virtuous. The only claim that you can expect anyone to believe is "MY COMPANY WILL MAKE A TRUCKLOAD OF MONEY !!!!"