There is definitely a muddle on so many levels about signaling and agreeing on ethics in technology.

But as innovation slows globally, it is implementation, ethics, and ideology that will once again be the dominant metrics of progress, so there's a new window emerging to push for this social/moral change in technology once again.

So it's still critically important that we actively work towards finding a meaningful, socially contagious differentiator other than "ethical technologist" even if it's difficult- look at what OpenAI gets away with under that flimsy banner.