I doubt most consumers pay enough attention that they would be aware of something like this. Even if they did, few companies have clean hands these days that is just falls into the general haze of, "everything is awful."

For OpenAI, it is likely a huge contract which gives them immediate cash today. Plus the event can be repackaged in further financing deals. "Good enough for the DoD, with N year contracts for analysis of the hardest problems"

The reality is that all data we have created and will create that is accessible on the public Internet will be used to train autonomous weapons systems used to kill humans. So the consumer business will be lost eventually, no matter what OpenAI believes.