alt Hacker NewsApple has long been a "style over substance" company, unfortunately. Not always (I mean, you couldn't accuse the Apple II of being stylish for example), but certainly since the year 2000 at least. It has often meant that their products were less pleasant to use because someone refused to add functionality that wasn't as sleek-looking.
The Apple II was more stylish than any other personal computer in 1977.
In the mid-1980s, the Apple IIc and IIGS were built to Apple's "Snow White" design language and looked slicker than most contemporaries.