Honestly, I would say that even in the latter case the painfulness of the process is a bit overstated. Sure, it's not great. But if you treat it just as a new device and don't expect to just continue from where you've left it on the previous phone, you'll make it under 30 minutes anyway. Half of it is playing with the UI of the new version of the OS and getting annoyed at the fact that the apps are not the same anyway, because on the previous device you refused to update an app after they fucked up it's UI, and now you must to get an old apk which won't even work anyway on the brand new Androip v99 or whatever.