Most people simply do not have the patience to spend 30 minutes reading something anymore. It's why magazines like The New Yorker are on life support. So, yes. "Had to."
I noped out of this article because it was using 10 paragraphs to say nothing.
Genuine human writing can be great, this isnt it.
I should point out that simply not reading a blog post that you're not interested in reading is also an option...