I used M$ at work the other day by accident, I was like ooh wait this isn't turn of the century slashdot.
there was an old humour piece on /. about how their name appeared so many times in their products that it took up a significant amount of space, so they were remaining themselves "moft" to save five bytes per instance. for some reason that stuck with me, I still find myself randomly thinking of them as moft every now and then.
From my parent's home in Wyoming I stab at thee!
https://www.penny-arcade.com/comic/2002/07/22/m