alt Hacker NewsThere is a legally protected right of publicity. You cannot take someone's likeness and use it for your advertising campaign/movie/endorsement without their permission.
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freejazz • yesterday at 9:12 PM
In some states, yeah, but it is not a copyright and has nothing to do with copyright.
> There is a legally protected right of publicity.
There is not a general right of publicity in federal law in the US; in certain states there is with different parameters, including as to who is even protected.
There is a false endorsement provision in the Lanham Act, 15 USC § 1125(a), that provides a very narrow protection around misleading commercial endorsement, though.