It’s really not rocket science.

Like other people have said people are having fun with their computers; that’s why it’s popular. That’s also why a bunch of people on forums throwing their hands up and saying “I don’t understand it. Why don’t they see that there shouldn’t be any fun whatsoever?” is not really a deterrent at all.

It’s also why it doesn’t matter that the categories of tasks they are doing can also be done with a whole set of tools that are no fun to use.