I have a story with Benji.

Last year I went viral, and Benji was the first person to interview me. It was a really cool experience, we chatted via Twitter dms, and he wrote a piece about my work - overall did a decent job.

Then, 6 months later a separate project I was adjacent to was starting to pick up steam. I reached out to him asking if he wanted to cover us. No response.

Then, tech crunch wrote an article on our project.

I reached to Benji again saying "Hey would you like to chat again, now we have some coverage?" And he finally responded, but said he couldn't report on me because he had a directive that he could only report on things that didn't have any prior or pre-existing coverage (?)

I thought that was rather strange, especially since we already had built up a relationship.

I don't really have a moral or lesson to this story, other than that journalism can be rather opaque sometimes.

Oh one other tip for anyone reading this - if you do ever get reached out to by journalists, communicate in writing, not a phone call so you can be VERY precise in your wordings.