A fine doesn’t undo a lie that’s already made it around the world.
Although given Brexit I’d question how useful the ASA actually is. It seems Russian funded politicians were free to spew endless lies at the average citizen with no repercussions.
Then, make them pay for an ad apology where they retract their previous one, and which runs for at least the same time.
Then, make them pay for an ad apology where they retract their previous one, and which runs for at least the same time.