I saw the ads on the tube and was very confused. I knew about Mullvad, but it never crossed my mind they were trying to get me to search for "and then".

I was a customer before they started advertising.

I saw the ads saying "and then?" and still didnt get it.

I like the product but i think their ad campaigns suck. If they want exposure and controversy i think they should run adverts to kill new proposed laws, target privacy hating politicians, etc.