It was Clearcast that rejected it you can see the reasoning here [0], seems to be mostly that it implies VPNs facilitate criminal activity and "irrelevant to the average consumer’s experience with a VPN". Either way they gave a real gift to the marketing team in rejecting it. Every person in advertising dreams of having to write the phrase "our banned ad" even more perfect when the ad was about tracking/censorship.
[0]: https://cybernews.com/news/and-then-mullvads-anti-surveillan...
In what world does rejection mean a ban?
> way they gave a real gift to the marketing team
A gift to us in how dishonest marketing can be, yeah.
> "irrelevant to the average consumer’s experience with a VPN"
Clearcast doesn't like snake oil, it'd seem.
> you can see the reasoning here
you can see what mullvad, the company selling a product here, say what the reasoning was.
As i say, smacks of marketing campaign. Did clearcast give the marketing team a gift, or did the marketing team invent it? All we have is Mullvads word, but my word they have been running an extensive campaign in london for a while now.
Step 1: cryptically warn people that their rights are under attack.
Step 2: tell people that you have been banned from saying any more.
Step 3: Conveniently make no mention of the fact that this highly controversial 'banned' ad is absolutely watchable, in the UK, on youtube, with links to it from traditional media adverts.