alt Hacker News> It’s $400 to go from 16GB to 32GB.
No change from the previous models then, 16GB->32GB was already $400. They're cutting into their previously enormous margins to keep the prices stable, rather than hiking the prices to maintain their margins.
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Their margins may not have changed actually. https://youtu.be/IGCzo6s768o
This is not exactly correct. If you have an M5 Pro chip instead of m5 Chip - I just built a 16inch, M5 Pro chip, it is $400 to go from 24 -> 48gb. An additional $200 ($600 over base) to go to 64gb. So the memory prices change based on chip. M5 Max Chip starts with 48gb of memory.
They raised the base price by $200.
Apple's previous policy of price gouging for RAM means no need to raise prices yet, they still have a buffer.
In practice, you can really go a long way on 16GB on a Mac with unified memory. I like to say it's comparable to 32GB during the old Intel days.
They bought the fab time for that RAM 2-3 years ago. Apple is renowned for their foresight and preparation. We'll eventually see price increases from Apple's RAM upgrade, but we're not there yet.