The effect of that data is serving you better ads. Its not a big deal. Dystopian governments have way better sources of citizen data than anonymized ad exchanges. It basically just powers product discovery in a giant global marketplace.
>The effect of that data is serving you better ads.
On the contrary, the ads become worse, since they become better at trying to get me to buy some crap I don't need.
The more irrelevant to my profile they are, the better.
This is not just about "better ads" - though I don't understand the term better anyway here. This is about profiling people. Ads are just one benefit here. Profiles can be sold to get a better idea of the potential customer base.+
> It basically just powers product discovery in a giant global marketplace.
That is also incomplete. See how profiling led to ICE finding people - and ICE has a proven track record of executing US citizens. That is also a fact. It does not mean profiling led to the death of the people here, 1:1, but it meant that it is a contributing factor to the build-up of government troops killing people (which is very similar of Europe 1930s by the way).
Would you write your name down the side of your car?
I disagree, because there’s always a chunk of advertising that seems to be all about targeting low-income or people who aren’t financially savvy and I don’t think it’s ethical for an apparatus to take advantage of them.
Insurance is likely using that same data to adjust rates.
” it’s not a big deal. Just gets you better ads.”
I thought this was just ignorance.
Then I checked the profile. They ”have lots of experience with digital advertising “
This might’ve been true in 2012 but definitely is not the case today
“It is difficult to get a man to understand something, when his salary depends on his not understanding it”
I’m glad you mention this. From today https://www.404media.co/cbp-tapped-into-the-online-advertisi...