"The Pledge America Campaign enables broadcasters to lend their voices in support of Task Force 250 and the celebration of America’s 250th birthday by airing patriotic, pro-America content that celebrates the American journey and inspires its citizens by highlighting the historic accomplishments of this great nation from our founding through the Trump Administration today."

Even ignoring the context (Trump censoring things, limiting private institutions speech, murdering people because their state's governor said mean things, etc, etc), the text of the page you link to clearly says broadcasters will need to air pro-Trump programming.

If you take context into account by looking at how the administration has redefined many of the words they use in the document (I guess you'd call that a "dog whistle"), then it's even more clear this is the Trump's attempt to force the news media to air a coordinated propaganda campaign during a pivotal election year.