What I find interesting is how over a long period Apple had to basically reverse everything Johnny Ive was probably responsible for before he left and how we got back to where we were 10-15 years ago in many ways.

Remember how cool MagSafe was? Tripping over a cable no longer meant smashing your laptop. In the late 2000s, this was amazing. Then they made the laptops thinner so we got MagSafe 2. Annoying if you had chargers but whatever. And then... gone.

Macbook Air? The 2008 version I don't count. It's a weird and bad product. But the 2010/2011 products were rock solid and nobody could compete with Apple's value proposition for the hardware. Nobody. And they continued to be amazing but suffered from a screen that didn't get an upgrade from 2011 (IIRC). Where was the retina display? It was such an obvious upgrade.

But then Apple killed it for the 12" Macbook, which was a horrible product. Too many compromises. A single port. Ugh. That was Johnny Ive's baby.

Oh and let's not forget the whole butterly keyboard debacle, all for an estimated 0.5mm decrease in thickness. It failed because it got dust in it. It was expensive to replace. It was just a terrible design decision.

Oh and the Touch Bar? Please.

It was clear that Apple just wanted to increase the ASP of hheir laptops. So getting a good laptop for $1000 was no longer on the cards. Instead we were forced into the 13" Macbook Pro at the better part of $2000.

And here we are in 2026. MagSafe is back (has been for a few years obviously). The butterfly keyboard got ditched (again, some years ago). And they of course killed in the 12" Macbook and brought back to Macbook Air (again, some years ago).

But my point is that in many ways the 2026 Macbook air looks a lot like the 2010-2015 Macbook Air. Updated specs of course but it sits in that same segment of being "good enough" for most people and being excellent value.

One simply cannot overstate the importance of being able to walk into an Apple Store and just buying one. For me, this alone kills buying almost anything else. Even getting a charger for non-Apple laptops could be nontrivial. It's less of an issue now with USB-C charging but a lot of higher end Windows laptops can't draw enough power so still have their own chargers.

I like 16GB/512GB as the new baseline. Given what AI has done to RAM and SSD pricing, a slight price bump to $1099 seems perfectly acceptable to me.