So frustrating. Thanks to the commenters who suggest how to win the SEO battle (saving tips...). But is there any viable path to not paying this kind of tax?

My possibly naive answer - validated identities, authority over related claims - seems to be blocked by the perceived unreliability of registrars, public or private, or by the problem of having your identity be public (exposing yourself to blackmail).

This is not a one-off or even a limited contagion; this psychosis may be a cancer.

Psychosis is when unreality replaces reality.

It's possible whenever there is a representation of reality.

It happens when there is motivated thinking.

It persists when it resists any correction by reality.

It replicates when people depend on it.

Hence: Google, political and commercial media, social media -- all of which make it easy to misrepresent, hard to correct, and impossible to stop.

Are there really are no viable alternatives? Who even is motivated to solve it?