"Is something like this competitive, or preferred, in certain applications?"

They cite a very specific use case in the linked story: Virtualized RAN. This is using COTS hardware and software for the control plane for a 5G+ cell network operation. A large number of fast, low power cores would indeed suit such a application, where large numbers of network nodes are coordinated in near real time.

It's entirely possible that this is the key use case for this device: 5G networks are huge money makers and integrators will pay full retail for bulk quantities of such devices fresh out of the foundry.