alt Hacker NewsIsn't part of why Apple's iPhone can be so expensive is because it's very easy to get actual human support for it when something goes wrong? You probably didn't make the mistake at Microsoft, but I've seen people look at the localized spreadsheet and miss the long term company wide spreadsheet completely. Often because the sales and support departments are so far from each other that they're basically two different companies working in different directions. Maybe Microsoft customer support is a bad place to measure these things because of the size, but around here quite a few banks have tried outsourcing their phone support to everything available and have come back because it cost them customers. Even customers who never phoned them.
That being said. Your example of customers calling for support on things they shpuld be capable of figuring out themselves in is probably where AI is going to shine as first line support. Once (if?) AI voice chat is good enough to replace chatbots we may not even realize we're talking with an AI unless it tells us.
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>customers calling for support on things they shpuld be capable of figuring out themselves in is probably where AI is going to shine as first line support.
It certainly won't be cheap to run real-time AI voice chat, or any real-time AI chat. The AI costs that you currently see are heavily subsidized, just like OP's example of "VC backed competitors who are OK burning $$ to gain market share", it's the same. These AI companies are far from profitable, burning billions to insert themselves into customer support pipelines and everywhere else they can, and then the other foot will drop. Uber and Lyft are far more expensive today than when they started, and the price to run "AI" will also inflate when these companies have to pay off all the billions they've spent but didn't earn. I doubt it will end up costing much less if less at all than human support, with worse results.
>Isn't part of why Apple's iPhone can be so expensive is because it's very easy to get actual human support for it when something goes wrong?
Yeah, Apple has best in class support. They tried monetising it through Applecare but thats largely broken down.
I cant stand Apple for a lot of reasons, but their phone support, and everything behind that like training, is about as good as you can possibly hope to achieve.