You're entitled to your preferences. In my opinion:

Functional: - battery life - screen resolution (binary, <2k and >2k for laptops), brightness (binary: works in the sun or not), viewing angles (binary: good enough vs not), color (binary, good enough vs not) etc - connectivity options - ram - build quality etc etc

Aesthetic: - color - finish - refresh rate - OS theming, animations and all that - material

When you say "why won't they do 120hz?" I hear "Why won't they release a magenta colored device". That's fundamentally different than "why won't they add usb c"

I don't think there's any value in 120hz. Nearly all content I consume is in 30-60 fps anyway. I don't need to see marginally smoother os animatations lol and thats nearly all 120hz is good for.

PS Gamers might actually functionally need high refresh rates. I'm not in that space, but I recognise that for some specializations it might be absolutely deal-breaker.