Or you have someone running an AI bot that does research on your target automatically. Ironically, one of regular features of spam I'm getting semi-regularly now is for "marketing" services" that provide OpenClaw instances to research and individualise messaging.
Author states it's a volume problem. Examples show no individualisation beyond the book content. My suggestions would be quite effective.
This isn't a new phenomena in the author world, it's been plagued by 'you have won 1st prize in a poetry competition' for decades.