Looks like it's aimed squarely at students.
Apple used to own the space. I don't think they do, anymore.
They also had a lot of school IT stuff, like charging carts.
Student at a US Uni here. They still do very much own the space for both tablets and laptops, especially in CS
Have you seen classes in universities? In schools? My daughter is in secondary school - they all have mandatory iPads.
My son went to college with his Mac. But a bunch of the courses required running Windows software. So we had to get him a PC as well.