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Kuyawayesterday at 3:28 PM1 replyview on HN

Reality distortion field at its fullest. I want one!

I swear to god they can transmit virtual ecstasy through their website, it's so incredibly impressive you want to buy one even if you don't need it. Everything is so perfectly presented, it has speakers! it has USB-C! WOW! No I am not being sarcastic, I am just expressing how joyful it feels watching marketing to its fullest. Just watch the videos.

Apple should be studied for centuries to come not for what they sold but for how they sold it. Pure genius. Beautiful up to every detail.


Replies

lysaceyesterday at 4:30 PM

I agree.

This 3m49s "Hello, MacBook Neo" video is so insanely well done.

https://www.youtube.com/watch?v=u3SIKAmPXY4

I love how they have gone back to actually showing off the stuff they are proud of. This is the most product-centric Apple ad I've seen in years.