I'll just chime in to say that not everyone cares about the features you mentioned that much. Keyboard, touchpad, looks are the last things I think about when comparing laptops. Not to lessen your preferences, just to point out that there's a variety of viewpoints.
To make a different point, a regular consumer does not care about tech specs. They want a laptop that can browse the web, stream Netflix, and maybe open a Word doc. They will be more sensitive to hardware problems in my opinion. A janky touchpad is going to be annoying no matter what computer task you're doing. A wobbly keyboard will be the same. To me an average consumer is more interested in the "feel" of the computer rather than what it can do.
What features do matter to you?