Segmentation is about product fit. I think it’s amazing and an amazing price and I expect and hope it will be very successful. Yet I feel like this is where the Air used to be, but the Air has crept more towards Pro.
I don’t dislike it! Just, confused how three models all fit together.
The Neo is for when budget is primary. The Air is for when weight and size are primary. The Pro is for when the others aren’t enough.
My feel is the "feel" segmentation is like this:
MacBook Neo: for students (some primary school, probably more geared to post-secondary) and people who want a lightweight (form factor, price, performance) laptop that still feels premium.
MacBook Air: people who frequently move around, have an actual need performance but in a highly portable form factor.
MacBook Pro: professionals who highly prefer performance over ergonomics, basically a portable PC, as they likely keep it plugged in more than not, and it spends more time on a desk than being used as a laptop.
Basically the Pro is like a PC that also happens to have a screen and a keyboard and foldable, the Air is their laptop that intends to be a laptop, and the Neo is their Air on a budget.