They're a small shop compared to the big laptop makers and their focus is on user-repairability. Between those two you are naturally going to have a slightly higher price point than simply buying a laptop from one of the usual companies. I wouldn't call it junk or gimmickery. It has a purpose and a niche. It might not be your niche, but it is for some people.

What are you doing here? This is both an emotional and yet unsubstantiated comment. Would you like to try again?

Why do you think that? I'm looking at getting one.