Actually in many cases it is for social KPI storytelling. I know some wealthy people and at gatherings they love to tell 5-10min long stories of exclusive processes that they followed to gain something exclusive while dropping names and numbers. The processes are easy to understand for the entire social circle (i.e. not technical or business achievements which they can't easily disclose).
It's a formalized, sanitized simulacrum of striving! Like sports is for competition
Being wealthy solves virtually all problems of consumption, so the invisible hand provides new problems to serve the market need. Beautiful, really.