While I wouldn't call them ugly, I agree that they look just like, well, watches to me. I wouldn't pay a premium for any of them.

Since I'm not into luxury watches, a common occurrence is:

Me to a stranger: "Wow, cool watch! Which one is it?"

Stranger: "Random cheap brand I found on Amazon."

If you've never heard of Omega, Rolex, etc, chances are you won't be able to distinguish a cheap watch from an expensive watch. It's just the brand.

(OK, OK, chances are the material is a lot better - scratchproof, etc - but probably still costs less than 10% to make than what they sell for).