The root of all evil is that we don't have a functioning micro transaction network and we don't know how to build one.

For the user there is no way to pay the 0.0000001c that it takes to load a web page, for the web master there is no way to get paid the $10,000 it takes to serve the users. So we settled on advertising which can somewhat cover those costs since each individual add is basically worthless but an add campaign isn't.