> I think Blizzard could have also made the player base just as happy by [...] understanding the underlying problem.

I'm reminded of the 1995 interview in which Steve Jobs elucidated the fundamental reasons that Xerox missed its golden opportunity to own the computer industry and why former PepsiCo CEO John Sculley later ultimately failed at the helm of Apple.

It's fundamentally the same issue with a number of gaming conglomerates nowadays. These companies are more interested in increasing the sales of sugar water than making great games. Perhaps, then, it's not surprising in the least to learn that former Activision Blizzard boss Bobby Kotick was on the board of Coca-Cola for a decade.