I have to disagree - I have seen the video, and I also have ordered the product, but the marketing isn't what sold me, and I don't see any evidence that the marketing is what is responsible for people's desire of the product. It's affordable in a world where all prices are increasing everywhere. That's my theory on why people want this product.
It's also just a good product for the price. My only real gripe is the non-haptic trackpad.