I work in commercials.

We can now make 1$ million dollar commercials with 100,000$ or less. So a 90% reduction in costs - if we use AI.

The issue is they don’t look great. AI isn’t that great at some key details.

But the agencies are really trying to push for it.

They think this is the way back to the big flashy commercials of old. Budgets are lower than ever, and shrinking.

Big issue here is really the misunderstanding of cause - budgets are lower, because advertising has changed in general (TV is less and less important ) and a lot of studies showed that advertising is actually not all that effective.

So they are grabbing onto a lifeboat. But I’m worried there’s no land.

I’ve planned my exit.