alt Hacker NewsAdvertising's foremost job is to sell the premise of advertising to business management. Selling the business's product is always secondary to that.
Advertising's foremost job is to sell the premise of advertising to business management. Selling the business's product is always secondary to that.
Always felt suspicious to me that so much of company dynamics are basically about selling yourself to management...and there's one team in the company who's full-time job is selling? Wonder how that will turn out.