Last time I worked corporate, we were acquired and I was asked what my job was by somebody on the other side. I said “My job is to make you feel good about whatever it is that I may or may not be doing around this place.”

Despite it being a joke, I think there’s a lot of truth in there that explains corp-tongue -- from being visible in endless meetings to in-group parlance to cutthroat promotion tracks, a lot of corporate America boils down to narrative, storytelling and performance more than booking sensible profit and delivering the very best to client and user. This type of language and expression is a major tool for making people feel good about your actual, contestable value in an organization.

It’s both kabuki and kayfabe lol