One example elaborated:

You _want_ most ICs to ignore a negative message that doesn't involve them, and you _want_ to give middle / lower managers the discretion to address an ICs "nonsynergistic" contributions on their own time. It's a signal not a prescription. This allows a public person to make a public statement and set direction without prescribing actions so lower management and ICs can do their thing.

Upper management becomes increasingly vibes-based, from what I can tell.