The Gervais Principle by the Ribbonfarm guy gets into this: powertalk vs. babytalk
https://www.ribbonfarm.com/2009/10/07/the-gervais-principle-...
the Cornell article is basically just empirical testing of these concepts.
Also summarised in https://alexdanco.com/2021/01/22/the-michael-scott-theory-of...
Also summarised in https://alexdanco.com/2021/01/22/the-michael-scott-theory-of...