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scottLobsteryesterday at 8:38 PM1 replyview on HN

Also scientists generally suck at messaging and persuasion. They think if they just dial up the stakes and consequences a little more, it'll be compelling! Maybe if we make one more documentary with bad CGI disaster movie scenes, that'll do it! Same with the stupid "Doomsday clock" that is somehow always "the closest we've ever been to nuclear war!" whenever it gets trotted out. You'd think people who know what stochastic noise is would realize when they're producing it.

They would have made a lot more headway talking about clean air, clean water, jobs, and a bright prosperous future where we manufacture wind turbines, batteries and solar panels in deep red Missouri. A minority tried that, but most stuck with the catastrophizing for decades and now that they've ruined their social credit no one will listen to the message they should have opened with.

You need people emotionally invested, and it's a lot easier to get them invested in their lives than in the abstract consequences of computer models that are at least 100 years out if they're even accurate. And most people are not independent enough to direct their own lives. If they make the right decisions on abstract concepts, it was more because the incentives/disincentives in their environment were set up correctly than they actually understood the decision they were making. Message accordingly.


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virgildotcodestoday at 2:25 AM

Every approach you've suggested above, and others besides, has been tried by scientists, NGOs and government agencies for the last few decades, and largely failed.

The IPCC has consistently DOWNPLAYED the negative consequences of climate change, and reality keeps outpacing their worst case predictions year after year.

Every attempt to message the reality and consequences of climate change, and the possible avenues for blunting it, has been tried. From the sugarcoating "everything will be rosy and great and abundant, look at all the benefits of green industry" to the milquetoast watered-down try-to-please-everyone messaging of the major political parties, to the desperate attempts to communicate the brutal reality of what we're facing (and still failing to match the reality that is consistently worse).

None of it works.

1) People are selfish, myopic, and stupid. They think about their short term personal needs and wants above all else. Large scale coordination on this issue is virtually impossible, see the Prisoner's Dilemma. Human psychology is simply not fit for this task.

The satisficing nature of evolution means we are the dumbest possible animal that could otherwise achieve the technological civilization that we have, and this is another example where it really shows.

2) The wealthiest and most powerful people and corporations on Earth have spent decades pushing propaganda attempting to sow doubt about climate change, because genuine action on it is directly against their interests.

Those poor multi-trillion dollar industries underpinning all modern society and power structures are the altruistic, honest bastions of truth, it's those evil corrupt post docs on minimum wage that are the truly corrupt and greedy ones, twisting the truth for their own financial gain and machiavellian ends!

And they've been far more effective than the cigarette companies of the early 20th century could have ever dreamed.

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