You all will hate me for pointing this out, but it strongly correlates with women entering the executive ranks of corporate America in the 80s. Complain about new age corporate jargon and see who joins in and agrees with you; more men than women. Complaining about it is masculine coded, just like pretending to not know the difference between red and maroon. And who are the most enthusiastic workplace champions of the latest corporate culture initiative? Almost always women. These are gross generalities with many exceptions, but I stand by it.