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random3today at 12:39 AM2 repliesview on HN

Good luck! Fintechs targeting SMBs is a go-to-market strategy template that makes sense until you go to market and realize that if you have a better product, there's a better, bigger market and that market is the mid-market...

The thing with startups, like with SMBs is that most times are fragile, not-financially sound institutions. At least for startups, those that don't die, usually grow and need the larger scale features anyways.


Replies

sam_palustoday at 1:48 AM

Thanks! In general we optimize for simple UX and would rather connect to your banking app than replace it. That does help keep feature demand down. But our goal is to grow along with our customers, communicate closely with them, and add the features they need as they scale.

TZubiritoday at 2:44 AM

You can probably go the other way and target consumers no? Or are they not equidistant?

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