> what's there to win? there is nothing to win for anybody.

There are ideological battles to be fought by all sorts of parties - convincing groups to hate each other, to support or oppose the governments in power, to spread division and destroy societies.

There are trolls who consider it a battle to be won, and the more they succeed the more everyone else leaves the platform.

The party currently in control of the United States is there largely due to people who were fed divisive narratives (often in online channels) to make them hate other groups and a significant number of them consider it more important to "own the libs" and "hurt the right people" than to have the government actually improve their own circumstances. So yes, there's absolutely things to be won.