Isn't charity just a business model these days? The first time I came across was about 10 or so years ago where, I think it was a 60 minutes did a report on Movember, how they have some scheme/scam where the guys who started/own the "charity" also have another company that owns the Movember brand and the charity then has to licence the brand from that company. Meaning that for every dollar donated a good portion (can't remember the exact figure) then goes straight into their pockets as license fees.