Same as all the other companies that built on top of the API and then were obsoleted after the API provider made it a built-in feature.
https://finance.yahoo.com/news/claude-just-killed-startup-sf...
bitter lesson applied to platforms
I'm guessing people need to quickly realize Claude is a platform.
Reminds me of a post here (or maybe it was on another forum) about someone who built a tool for their own use but deliberately chose not to develop it into a product, citing insufficient moat. Seems like they read the room correctly.