alt Hacker NewsThat's a beautifully written post. Almost like a book. I love it. Also, it made me notice that how much I missed the artistry of computer magazine ads. There was something magical with the experience of reading a computer magazine that I don't experience on any media anymore. Beautiful ads was part of that experience. How the tables have turned now.
That said, DOSBox's TrueType fonts threw me off. It looks great of course, but it's similar to listening to Synthwave: there are some familiar elements from the era it represents, but it still feels alien.
I first learned about spreadsheets on a TV show in Turkey[1] that I believed demoed Lotus 1-2-3, and my 10 year old mind was blown! What an elegant, unique, and flexible way to model computation! We take spreadsheets for granted today, but I think it's one of the greatest inventions in computing history.
> There was something magical with the experience of reading a computer magazine that I don't experience on any media anymore. Beautiful ads was part of that experience. How the tables have turned now
I think that’s a combination of information underload and longer lead times.
Information underload: back then, you have a new magazine, at best, every week, if you could afford to buy multiple or had access to a good library. That meant you were willing to spend time looking at ads, and they didn’t even have to look nice. Old Bytes had many more or less type-written ads, for example.
Longer lead times: if you published in, say, Byte or Dr Dobbs, which appeared monthly, your sales department had a month to prepare the looks of each ad (pricing for hardware likely would be filled in at the last moment). Nowadays, they could take that time, too, but they also could have one published in a few hours, create another tomorrow, pull the poorer performing one the day after tomorrow, etc.
If live is that frantic, can you afford to spend a week on an advert?