I feel like I'm the only one not getting the world models hype. We've been talking about them for decades now, and all of it is still theoretical. Meanwhile LLMs and text foundation models showed up, proved to be insanely effective, took over the industry, and people are still going "nah LLMs aren't it, world models will be the gold standard, just wait."
I bet LLMs and world models will merge. World models essentially try to predict the future, with or without actions taken. LLMs with tokenized image input can also be made to predict the future image tokens. It's a very valuable supervised learning signal aside from pre-training and various forms of RL.